Moo.com jetzt auf Deutsch – erster Test

Am Wochenende bekam ich einen Gutscheincode um die neue deutsche Version von Moo.com zu testen, dem in der Webwelt so beliebten Flickr-Fotos-auf-Visitenkart-Druck-Service. Hab mir gleich alle möglichen Sachen bestellt, mit meinen Flickr-Fotos drauf. Bin gespannt – alle Moo-Cards, die ich bislang zu sehen kriegte, waren wirklich schön.

Die Usability ist (angesichts des komplizierten Designprozesses) gut, bis auf ein paar wesentliche Sachen – an denen vermutlich viele User scheitern. Dieses Feedback-Mail hab ich an Moo geschickt:

(1) Three times after form submits (if I remember correctly: twice after having chosen the image selection and clicked “next”, once when submitting the final order) I got the message “No suitable nodes are available to serve your request.” – without further explanation or link. I had to resubmit the forms to get results (which normal users don’t know how to do).

While this could have been a rare occurence of server errors the next problem is a true usability issue:

(2) After having created three products and placed them into the shopping cart I want to proceed to checkout.

1. So I click “Manage your orders”, top right corner. What I get then is a login form.
2. I am not registered yet. A text below reads “Don’t have an account? Don’t worry, we’ll create you one automatically when you place your first order.” No link whatsoever. That’s interesting.. Let me see: I can’t place an order because I don’t have an account and I am being told that an account will be created after I place an order? How can I get out of this vicious circle..?
3. Only after at least a minute or two of trying, googling and clicking around I discover the ultra-tiny cart icon with a “3” in brackets on the top right which takes me where I had expected to be taken when I clicked on “Manage your orders”.

In a normal situation (= me not being a poweruser or simply less dertermined) I would have dropped out at three different times in this process. Especially point 2 is extremely easy to fix: Only show “manage your orders” after having placed one + make the ‘next best action’ shopping cart far more prominent.

Please note that these observations are based on just a single order and there was no intent to find ALL usability issues (or fully understand the whole process). There may be more.

Und hier der Screenshot dazu:

Ich hab den Leuten von Moo vorgeschlagen, mir 2% des zusätzlichen Umsatzes, den sie nach Beseitigung dieses Fehlers machen, zu überweisen ;-)