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seth godin is annoyed by email-newsletters:

i clicked “unsubscribe” at the bottom of an email newsletter i got tired of. this is what the web page it brought me to said:

to ensure the privacy of the subscriber base, you must enter the email address that this email was initially sent to. if the email address you provide does not match that address exactly, it will not be unsubscribed.

i can’t tell you how pleased i am that they’re looking out for my privacy with such vigilance.

seth, why do you still let anybody pollute your inbox with newsletters? when there’s a publication that hasn’t understood yet that it makes sense to offer an RSS version and i still want to read it, i simply create a temporary email-address for it on bloglines.

which has two advantages: i can read the newsletter on bloglines, along with my other feeds, and when i feel like unsubscribing, i simply delete the folder, so further emails will bounce. do i care about the publisher’s database getting filled with useless email-adresses? i don’t. (they don’t care about my inbox either.)

email is meant for twoway-communication, for nothing else.


 

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