they caught the copycat

i remember to have called my ex-collegue thomas reiter’s attention to the similarity of his logo to the FM4 logo when he founded his PR-agency (and so did others, i guess). now the gap magazine writes about it, as sierra reports.

the guy’s a pro – if you need to get good coverage in austria’s papers (but can’t afford the big guys), he’s your man. maybe a logo scandal was his diabolic plan of self-promotion? just thinking ;-)

update: thomas comments: “applications of (female) journalism students have tripled in the last two weeks, thanks to that GAP article. which is very ok.”