search engine primer

a friend has just asked me to send her links about SEO, google adwords and why her .com-site hosted in ireland doesn’t show up (prominently) on searches on google.at. that’s what i could find quickly:

» how search engines work, by brett tabke
» 26 steps to a successful site with google alone, by brett tabke. old, but true.
» adwords tutorial
» an introduction to search engine optimization
» questions to ask an SEO company, discussion
» technical aspects of country-specific ranking in google, discussion