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mike masnik has posted an interesting article over at ‘the feature‘: wi-fi as a churn reducer

when your competition is free, it should come as no surprise that you need to come up with a slightly more advanced business model if you want to stay in business. however, many in the wi-fi hotspot business have continued to move forward in the belief that somewhere, somehow these mobs of credit card-wielding, laptop-toting, coffee-drinking young executives would make their business models make sense. while some coffee shops and restaurants claim they’ve been able to make a good return on free wi-fi, by attracting new customers, where does that leave the telcos?

while austrian telcos seem far from capacity to understand maybe this will help them to wake up: within the next couple of months i will launch hotspots.at as motor for all free austrian wireless hotspots. watch this space.


 

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