gucci and prada bags for rent

in the US the netflix business model is well established meanwhile: for a monthly fee of about 20$ you may rent as many DVDs as you like and keep them as long as you like, under the condition not to have more than 3 discs at home at a time – so in order to receive new ones you need to return the old ones.

while the netflix-DVD-rental-model is tough business due to royalty fees and the huge movie inventory you need to attract cineasts, clever brains have started to apply the model to much more lucrative areas: lady handbags. at “bag, borrow or steal” you can rent trendy bags for between 20$ and 100$ a month – and return them as often as you want for a new one. i just wonder if they had to licence the netflix patent. which only covers the US in case you fancy renting out bags in europe (i promise my girlfriend will be your first customer ;-).

(via nicozorn.com)