today uboot follows the trend from free to fee: free sms are being replaced by subscriptions and a credit system. this move has been widely expected already, as most of our competitors ceased free sms months ago. for more “end of free” stories see theendoffree.com.

update autumn 2002: on first balance feeday was hard but successful: 40% loss in active users, close to 100,000 new paying subscribers and a reduction in sms costs of 85%.